Digital Brand Index 3.0 results now out
After 2.0, we have the 3.0 – obviously! I had written about our DBI 2.0 results back in January 2010 and here we are with the 3rd edition. Some of the key findings include, Channels: Twitter remains...
View ArticleTweet before you preach?
I came across this Ragan piece titled, ‘Big-name consulting companies fail Twitter test‘, by Wendy Marx. There is already a discussion thread about how PR companies do not blog or tweet from their...
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The murky underworld of Facebook page management in India
A couple of weeks back, while driving my way back home in the evening, I was waiting for the signal to turn green in the busy Trinity Junction in Bangalore. A couple of pedestrians were waiting for...
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The PR media list equivalent in social media influencer engagement
In a recent meeting with a prospect, I was asked, ‘So, who are these online influencers that you’ll be talking to, about us?’ when I spoke about influencer engagement. I wanted to say so many things,...
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Pantene aims for the kitchen, by cooking interviews!
On any normal day, I’d not even dream of reading an interview with Katrina Kaif. That too, one that is placed as a paid spot in India Today, as part of a 2 page spread with large doses of advertising...
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